Free local shipping over R750 ✦ Worldwide via AYA Go ✦ Vendors paid every Wednesday
Spring/Summer Edit ✦ Vol. XXVI

Made by,Africa.

Fashion, art, decor, beauty and more — from 200+ creative entrepreneurs across the continent, to your door.

200+ makers ✦ 14 African countries ✦ Worldwide shipping
Made in AfricaShipped WorldwideCurated Marketplace200+ Creative EntrepreneursEU Export ReadyFounded 2020Made in AfricaShipped WorldwideCurated Marketplace200+ Creative EntrepreneursEU Export ReadyFounded 2020

Everything you always knew Africa could offer
but could never find.

AYA®
The word, in three tongues

One word.
Three cultures.
One commonality.

Akan / Adinkra
Endurance and resourcefulness. "An individual who wears this symbol suggests they have endured many adversities and outlasted much difficulty."
Japanese
"Design", "colourful", "beautiful".
Turkish-Altaic
The good soul. The seventeen benevolent angels of the sky. Source of abundance and creativity. From Ay, meaning moon — Ayaçı: "creative soul."
A new world view

We are not
"emerging."
We have arrived.

AYA was built to flip the narrative. African design isn't catching up — it's already where the world is going. We just make sure it gets there.

Read Our Story
In the studio

Palesa Ramashala,
Excellent Works

"Creating something timeless means putting a piece of your own story into every stitch, cut, and bead."

Explore the unique creations from Excellent Works. Handcrafted with passion and shipped worldwide directly from the maker.

Visit the Store
Our Manifesto
“We are a group of humans driven by the need to uplift humans. We don’t just think change can happen. We know it must. So we are taking the wheel to accelerate the long-due rise of Africa. We are here to build, pixel by pixel, a new world view of Africa.”
— AYA®, Est. 2020
01 — For retailers

Buy
wholesale

Stock authentic African-made products in your store. Verified makers, MOQ-friendly pricing, single point of contact for orders, samples and logistics.

  • Lookbook access
  • Wholesale pricing
  • Sample requests
  • Net-30 available
Apply for Wholesale
02 — For EU buyers

Export
ready

African brands prepared for the European market — lab-tested, EU-registered, and logistics-ready via our Berlin partner network. Skip the regulatory maze.

  • EU readiness assessment
  • Cosmetic certification
  • Fulfilment from Berlin
  • Customer feedback loops
Start EU Assessment
Sell on AYA

Stop selling
at the stall.
Start selling
to the world.

Join 200+ African creative entrepreneurs already on the platform. We handle the infrastructure — payments, logistics, content, export — so you can keep creating.

No sign-up fee. 20% per sale.
Weekly Wednesday payouts
Local + worldwide shipping
Free content shoot for new vendors
EU Export desk on call
Chat Commerce ready
Become a Vendor
AI Listing — Now Live

List your first product
in 60 seconds.

Our AI handles the writing, the tagging, and the SEO. You bring the product.

  1. 01Paste an existing product URL — or upload 1–3 photos.
  2. 02AI generates title, description, tags & SEO meta.
  3. 03Review, edit if you want, hit publish.
~60seconds per listing

One platform.
Five services.

01 — Shop

The AYA Marketplace

Africa's most curated multi-vendor marketplace for fashion, art, decor, beauty and homeware.

Browse the Shop →
02 — Vendors

Sell on AYA

African makers and brands — if you create it, AYA can sell it. Get your product in front of a global audience.

Become a Maker →
03 — Wholesale

Buy Wholesale

One account unlocks trade pricing across 200+ African makers. Single PO, consolidated delivery.

Access now →
04 — Export

EU Export Ready

Bridge African brands to European shelves, handling every compliance step from CPNP to Berlin fulfilment.

Start Assessment →
05 — Chat Commerce

Chat Commerce

Take orders from your customers directly on WhatsApp with your own AYA-branded storefront.

Get Started →
As featured in
Lionesses of AfricaStartup CirclesEnygma VenturesChivas the VenturesWorld Startup (The Hague)
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