Two routes: trade pricing for retailers stocking African-made goods, and EU export readiness for African brands going abroad.
Stock 200+ verified African makers from a single account. Trade pricing, MOQ-friendly, samples available. We aggregate the supply so you don't have to chase fifty Instagram DMs.
African brands prepared for the European market. Lab-tested, EU-registered, fulfilment-ready via our Berlin partner network. We handle the regulatory maze so you don't have to learn it.
A single login that gets you trade access to apparel, jewellery, art, beauty, decor, and homeware — from fourteen African countries. No more chasing the maker who replied last week to one of three messages.
Quarterly lookbook with trade pricing visible. Filter by category, country, MOQ, and lead time.
Order samples at sample pricing. Sample fee credited toward your first order over MOQ.
One purchase order can include products from multiple makers. We handle the multi-vendor logistics.
Goods consolidated at our Cape Town or Berlin hub before shipping to your store. One tracking link.
Our buyer network includes independent boutiques in London, Berlin, New York, Lagos and Cape Town; hotel gift shops at Babylonstoren and Singita; concept stores at AKJP and Folk Africa; and museum stores including Zeitz MOCAA.
It isn't just about finding a buyer. It's about compliance, product safety testing, lab certifications, and local representation. The AYA Export package gets you ready for European retail.
Two-hour deep dive with our export team. Audit of your product, packaging, regulatory exposure and market fit. Detailed report with next steps.
CPNP cosmetic notification, EU Responsible Person, EU compliant labelling. INCI rewriting. The certification that takes you from "we could sell here" to "we are selling here".
Certification + Berlin fulfilment activation + EU customer service + first 90 days customer feedback loop. The whole turnkey.
"We used to spend a quarter on individual maker discovery, sample logistics and FX-juggling. AYA gave us one PO with twenty-two pieces from eight makers across four countries, consolidated at their Cape Town hub, delivered to Berlin in eight days. We're now stocking the spring collection."
— Anders Reuter ✦ Buyer, Concept Store Mitte ✦ Berlin
Tell us about your store. Our trade team will respond within 48 hours with lookbook access and pricing.
~2 minutes. We need to verify you're a real buyer.
Book a 30-minute discovery call with our export team. We'll review your product and recommend the right starting tier.
No fee for the initial call. Audit starts at R1,100.