Free local shipping over R750 ✦ Worldwide via AYA Go ✦ Vendors paid every Wednesday
What we do

One platform.
Five services.

AYA is the infrastructure layer connecting African makers to the world — and the world to African makers. From marketplace to wholesale to export certification to chat commerce, every service is built around one goal: getting African goods to market faster.

01 — Shop

The AYA
Marketplace.

Africa's most curated multi-vendor marketplace for fashion, art, decor, beauty and homeware. Every product is handpicked from verified makers across 14 countries.

  • 200+ verified makers, one cart
  • New arrivals every week
  • Curated quarterly Lookbook
  • AI-powered product listings
  • Trusted payments in ZAR, USD, EUR & GBP
02 — Vendors

Sell on
AYA.

African makers and brands — if you create it, AYA can sell it. Get your product in front of a global audience with AI-assisted listings, weekly payouts, and zero upfront cost.

  • Free to join, no monthly fees
  • AI listing tools to write & optimise your product pages
  • Weekly Wednesday payouts
  • Built-in local shipping via AYA Go
  • Wholesale exposure to international buyers
  • Dedicated maker dashboard
  • Unique store link, that you can turn into QR code
How it works
01
Apply online

Tell us about your brand. Our team reviews within 48h.

02
List your products

Use our AI tools to create rich, searchable product pages in minutes.

03
Start selling

Go live. AYA handles payments, logistics and customer service.

04
Get paid every Wednesday

Your earnings land in your account every week, without fail.

03 — Wholesale

Buy
wholesale.

One account that unlocks trade pricing across 200+ African makers. Single PO, multi-vendor, consolidated delivery. Purpose-built for retailers, boutiques, hotel buyers and concept stores.

  • 40–55% off RRP trade pricing
  • MOQ from 1 unit on most lines
  • Sample requests available
  • Net-30 terms for qualified buyers
  • Single PO across multiple vendors
  • Consolidated shipping — Cape Town & Berlin hubs
200+
Makers in one PO
14
Countries of origin
2
Fulfilment hubs
48h
Trade team response
Currently stocking
Independent boutiques Concept stores Hotel gift shops Museum stores Online retailers Department stores
04 — Export

EU Export
ready.

The EU is the world's largest premium consumer market — and the most regulated. AYA's Export Ready programme bridges African brands to European shelves, handling every compliance step from CPNP to Berlin fulfilment.

  • EU Readiness Assessment (from R1,100)
  • Cosmetic Product Notification (CPNP)
  • EU Responsible Person registration
  • INCI rewriting & compliant labelling
  • Food safety certification
  • Berlin fulfilment network activation
  • 90-day customer feedback loop
Three tiers
Step 01
Readiness Assessment
R 1,100

Two-hour deep dive. Audit of your product, packaging & regulatory exposure.

Step 03
Full Market Entry
€ 2,581

Certification + Berlin fulfilment + EU customer service + 90-day feedback loop.

Our service partners
Ultraswift ✦ Chat Commerce Manuyoo ✦ Berlin Fulfilment UVU Bio ✦ Lab Testing Pranary ✦ Certification Enygma ✦ Capital WEE ✦ Trade Access
Ready to begin?

All five services,
one platform.

Whether you're a maker ready to sell, a buyer looking to stock, or a brand heading to Europe — AYA has the infrastructure. Start today.

05 — Chat Commerce

AYA
Chat Commerce.

Take orders from your customers directly on WhatsApp. Powered by partnerships, AYA Chat Commerce brings it all together, to let African makers sell where their customers already have conversations, tell stories and express themselves - WhatsApp, Instagram and other chat apps and media.

  • Sell on WhatsApp with your own AYA-branded storefront
  • Digitise your order process in minutes
  • Reach customers where they already are
  • Update your catalogue instantly
  • Connect to your AYA vendor dashboard
  • Suite of chat service providers, to fit any business flow (salons, restaurants, etc)
AYA
AYA Chat Commerce
● Online

Hi! I'd love to order the Ankara print tote bag 🛍️

Great choice! Here's your order summary:

Ankara Tote Bag × 1
R 480

Delivery to Cape Town: R 65
Total: R 545

Perfect — how do I pay?

Click here to pay securely 👉
aya.africa/pay/4738

AYA® Chat Commerce
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